Saturday, February 29, 2020

customer ratings and reviews: businesses who put their fingers on the scale

why is the minimum customer rating 1 star? why aren't there 5 "thumbs down" too?
answer: because businesses pay for customer reviews.

there are other ways that businesses put their fingers on the scale:
  • when owners rate their own business
  • when the owners' relatives and friends rate their business
  • when the owner's employees rate their employer
  • when owners offer incentives to employees for good reviews
so,
  • should the minimum score on a customer rating be 1 star?
  • should owners or their relatives or employees be allowed to put their fingers on the scale?

answer: no--not if it's an honest rating.






1 comment:

  1. I read a lot of blog posts and i never heard of a
    topic like this. I love this topic you made about the customer ratings and reviews. Thanks for sharing customer business review

    ReplyDelete